In today’s volatile, uncertain, complex, and ambiguous (VUCA) world, marketing often feels like a scramble to keep up with ever-changing tools and trends. But sustainable brand growth doesn’t come from chasing the next big thing, it comes from understanding and applying timeless marketing principles.
Join Dean & Director Jon Foster-Pedley as he hosts Dr Mzamo Masito for a keynote and Q&A session. Known for his humour, sharp insights, and relatable storytelling, Dr Masito will explore how to create real value and build marketing campaigns that are intentional, human, and impactful. It’s a must-attend for marketers, leaders, and anyone interested in growing brands that stand the test of time.
What you'll discover:
- Marketing foundations that outlast trends
- How to create value and do the most good with your marketing
- The role of AI: Co-pilot, not commander
- How to craft "just for you" campaigns that are smart, intentional and effective
Event Information:
Date: Wednesday 16 July 2025
Time: 17:30–19:30 SAST (Refreshments will be served)
Venue: Henley Africa | Johannesburg Campus in Paulshof or Online via Zoom
Cost: Free
About your host:
Dr Mzamo Masito is the Chief Opportunity Officer at Canva: Africa Lead and a seasoned marketing executive on a mission to make business more human. He holds a PhD in Business Science (Marketing) from the University of Cape Town. His academic background includes an MBA in Management (Dean’s List – Merit) and a Postgraduate Diploma in Business/Commerce from GIBS Business School, as well as a Postgraduate Diploma in Marketing and a bachelor’s degree in Statistics and Economics from the University of Cape Town.
With leadership experience at global giants like Google, Nike, Vodacom, and Unilever, Dr Masito is a fierce believer in doing good through marketing, he combines behavioural insight with business acumen to help brands grow authentically in a fast-changing world.