HBS Africa Research Report:
Navigating the merchandiser’s dilemma:
strategies to mitigate role-related challenges
February 2025
Ms Vickey de Villiers (Henley Business School Africa)
Mr Frans van der Colff (Henley Business School Africa)
Dr Semona Pillay (Wholesale & Retail Sector Education and Training Authority Research
Leadership chair: Gauteng, University of Johannesburg)

