The role of digital marketing in building global brands | Part 2                                                                                     
                             
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info@henleysa.ac.za
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Contact Us
Student Portal
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Programmes
Post-Experience Undergraduate Programmes
Higher Certificate in Management Practice (HCMP)
Advanced Certificate in Management Practice (ACMP)
Advanced Diploma in Management Practice (ADMP)
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Programmes
Postgraduate Diploma in Management Practice (PGDip)
Master of Business Administration (MBA)
Doctor of Business Administration (DBA)
Undergraduate
Programmes
Work Readiness Programme
Executive
Programmes
Executive Development Programme (EDP)
Short courses
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High Impact Communication and Presentation
Finance for Non-Financial Managers
Personal Mastery: Unlocking Your Leadership Potential
Unleashing Innovation and Problem-Solving with Design Thinking
AI Productivity Accelerator
AI-Powered Sales Enablement
Driving High-Performing Sales Teams
Women in Leadership
Lead with Coaching
Leading Digital Transformation with AI and Data
Strategies for Advanced AI Leadership in Africa
AI Strategy-to-Results Executive Bootcamp
Cybersecurity for Managers
Future-proof your Healthcare Practice
Elevating Aviation Leadership
Leading Without a Script
The Strategy Programme
NexGen Project Management with AI
Executive education AI pathway Financing
Alumni
Dynamic Global Community of
100,000 Professionals in 165 Countries
About Alumni
MBAid
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Events Research
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Announcements and Insights From the Vibrant Henley Africa Community
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We Build the People, Who Build the Businesses, That Build Africa
About Us
Recruitment
Policies and Regulations
                          

White Paper:

The role of digital marketing in building global brands: a focus on universities , business schools, and intellect industries

Part 2: Using Behavioural economics to influence consumer bahaviour

Authors:

  • Jon Foster-Pedley
Digital Transformation_Part-2
Digital Transformation_Part-2

Download the White Paper now