White Paper: Fresh fruit industry: optimising export performance and securing sustainable exporter-importer relationships
The fresh fruit industry in South Africa is a powerhouse, driving the agricultural export sector and providing vital employment opportunities. However, navigating the complex landscape of competitive pricing and foreign market regulations presents significant challenges for fresh fruit exporters, putting a premium on the importance of building and maintaining strong exporter-importer relationships.
- Professor Daniël J. Petzer (Henley Business School Africa)
- Professor Marianne Matthee (Gordon Institute of Business Science, University of Pretoria)
- Dr Stefanie W. Kühn (Stellenbosch University)
- Ms Vickey de Villiers (Henley Business School Africa)