White Paper | Logos, pathos, ethos: why science matters for business                                                                                     
                             
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(+27) 11 808 0860
info@henleysa.ac.za
Enquire Now
Donate Now
Contact Us
Student Portal
Staff Portal
Programmes
Post-Experience Undergraduate Programmes
Higher Certificate in Management Practice (HCMP)
Advanced Certificate in Management Practice (ACMP)
Advanced Diploma in Management Practice (ADMP)
Postgraduate
Programmes
Postgraduate Diploma in Management Practice (PGDip)
Master of Business Administration (MBA)
Doctor of Business Administration (DBA)
Undergraduate
Programmes
Work Readiness Programme
Executive
Programmes
Executive Development Programme (EDP)
Short courses
Short Courses
High Impact Communication and Presentation
Finance for Non-Financial Managers
Personal Mastery: Unlocking Your Leadership Potential
Unleashing Innovation and Problem-Solving with Design Thinking
AI Productivity Accelerator
AI-Powered Sales Enablement
Driving High-Performing Sales Teams
Women in Leadership
Lead with Coaching
Leading Digital Transformation with AI and Data
Strategies for Advanced AI Leadership in Africa
AI Strategy-to-Results Executive Bootcamp
Cybersecurity for Managers
Future-proof your Healthcare Practice
Elevating Aviation Leadership
Leading Without a Script
The Strategy Programme
NexGen Project Management with AI
Executive education AI pathway Financing
Alumni
Dynamic Global Community of
100,000 Professionals in 165 Countries
About Alumni
MBAid
Verification Portal
Events Research
Insights
Announcements and Insights From the Vibrant Henley Africa Community
Articles
Videos
Podcasts
About us
We Build the People, Who Build the Businesses, That Build Africa
About Us
Recruitment
Policies and Regulations
                          

White Paper:

Logos, pathos, ethos:
why science matters for business

Authors:

  • Cara Bouwer
    Vickey de Villiers
THUMBNAIL

Download the White Paper now